The coin toss will be broadcast live on NFL Network starting at 5 p.m.
ET/10 a.m: The coin will be awarded to the team that collects the most points from the first three games of the season.
The winner of the coin toss gets the trophy, which is called the Lombardi Trophy, and will be recognized during the league’s pregame ceremonies.
The NFL is celebrating the 30th anniversary of the game this week.
The NFL is the only major professional sports league in the United States that does not broadcast live the coin flip.
It also does not offer the traditional live broadcast.
The coin toss is the last thing the league needs right now.
The league is facing a massive ratings dip, with the New York Jets facing the Los Angeles Rams on Thursday night.
The teams will play on Sunday.
The coin flip is expected to generate more than $1 billion for the league.